Position Summary

We are seeking a dynamic and strategic Marketing Director to lead Aparso’s North American marketing operations. This role will drive brand awareness, customer engagement, and sales growth through integrated campaigns across digital, retail, and trade show channels. The ideal candidate has strong experience in brand building within the outdoor, apparel, or lifestyle industry, and thrives in a hands-on, fast-paced, entrepreneurial environment.

Key Responsibilities

• Brand Strategy & Positioning: Develop and execute Aparso’s North American brand strategy to strengthen market positioning and drive consistent brand storytelling across all touchpoints.
• Integrated Marketing Campaigns: Lead multi-channel campaigns across social media, email, retail, PR, and influencer marketing to support seasonal product launches and sales initiatives.
• Content & Creative Direction: Oversee content strategy, visual identity, and creative production aligned with Aparso’s brand voice and design direction.
• Trade & Retail Marketing: Manage marketing activities around key trade shows, retail partnerships, and B2B initiatives (e.g., Outdoor Retailer, SE Winter Expo, Spry Market).
• Partnerships & Community: Build and maintain partnerships with influencers, athletes, and outdoor communities to amplify brand presence and engagement.
• Performance & Reporting: Define KPIs, analyze campaign ROI, manage marketing budgets, and provide actionable insights to leadership.
• Cross-functional Collaboration: Work closely with the Sales Director and product teams to align marketing initiatives with sales objectives and seasonal collections.